19th May 2015

 

For Spring Summer 15 we team up with artist Amelie Hegart to create an understated short which subverts traditional fashion film notion.

The short film is based around the them of our SS15 collection which focused on bringing a human touch to design in the digital age. In an era that demands fast-paced content and instant results, ‘Life Drawing’ evokes tranquility. Taking over three months to complete, Stockholm/London-based artist Amelie Hegart worked with models in her studio to create a series of 1500 ink life drawings, which were then combined to create the film. Instead of a  soundtrack, conversations between the three models are used as an audio backdrop – creating a serenity and infectious calm.

Watch the video above.